About Us


dsc_2084Roger Sammel, Owner

A woodworker at heart, Roger opened Sammel Sign Company over fifteen years ago with the vision of making what people love. Over the past decade, Roger has helped hundreds of companies take their ideas and make them a reality. His expertise ranges from product and graphic design to shop fabrication and installation of a broad range of products and services, from store displays, product and packaging prototypes, and of course signs! He ensures creativity and innovation while maintaining the consistency of the finished product. Roger is an active member of the small business community in Vermont and can often be found helping people with their business ideas.

TedShop & Production Manager

With a BS in Graphic Design from Champlain College, Ted brings an expertise of woodworking, CNC operation, welding, graphic design and more to Sammel Sign Company. When he’s not creating a 3D model on Fusion 360 or mixing a new color of Matthew’s Paint, Ted can be found biking.


Steve, Design & Production Manager

With a BA in Graphic Design from Lyndon State College, Steve brings a world of design knowledge and customer service to Sammel Sign Company. Steve also co-owns BTV Creative! When he’s not designing, he can be found camping or fishing.



Wood Shop Staff

Our crew in the wood shop have decades of experience working with countless materials on numerous projects. We can take your ideas and make them a reality.